How to use the web marketing functions of your website.
VERSIONS: 5.20.2011 and later
Admins have access to web marketing features under Website Pages > Web Marketing:
- Google Analytics
- Capturing New Leads (Request More Info and Download Free Whitepaper)
- Social Networking
Analytics
Google provides a free analytics package that can be installed on your website. Sign up for a free account here 
. You will then be given some Javascript code to enter into the box in your website.
It's beyond the scope of this tutorial to go into all the things that can and should be done with Analytics, but a quick Google search for "how to use analytics" will yield hundreds of in depth tutorials. In general, one would use it to measure visitors and site traffic sources.
Capturing New Leads - Request More Information
Enable this form to put a "request more information" type form prominently on the front end of your website. If you do nothing else for your web marketing, at least do this as it's a "set it and forget it" type of thing.
Download Free Whitepaper
If you have a whitepaper that you've written or gotten from a third party source, you can upload it as a way to capture leads. A good whitepaper will be just a few pages and in PDF format. Topics and writing style should excite a prospect to contact you.
Social Networking
Using these social networking tools requires that you have accounts with one or more of these services. With the exception of Linkedin, most of these services requires ongoing upkeep in order to keep your profile from looking "stale". For this reason, Linkedin is usually the best choice if you're going to do just one of them.
SEO
See our article on writing your website's content with SEO in mind.
For more information or if you have any questions please email info@valuedwebsites.com
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